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What is the role of grandparents in today's society? My guest shares his insights. 
Gramps Jeffrey has 4 kids and 6 grandchildren and looks at how the kids are growing up as a baby boomer trying to understand how the world has evolved since he was 3 years old. As the author of the acclaimed business book “The Secrets of Retailing…How to Beat Walmart” and author of a new children's book, "I don't Want to Turn 3."
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