Marketing guru Lewis Ellis joins us for this latest episode. The former Apprentice star discusses disruptive marketing and how brands need to look ahead in order to get their marketing right today. Lewis shakes up tired brands across B2B and B2C, predominantly in the digital arena. Some great insights in flipping the marketing paradigm to benefit your business.

We talk to cybersecurity expert, author and speaker Greg Van Der Gaast. We discuss his book Rethinking InfoSec, his past life in security and how he's moved into cybersecurity leadership. His approach with life is to gradually become an expert in the things that matter most to you. A great in-depth interview with a highly knowledgeable guest, including how cyber recruitment could be improved.

We're joined for this episode by cybersecurity recruiter Anneli Sandholm. Her background in sales and blue collar recruitment gave her a good base from which to develop her prime role in the cyber resourcing market. Anneli discusses how collaboration has been key to her success, and how IR35 and Covid has been a double whammy for contractors. Great episode.

We're joined again on this episode by employment lawyer Hannah Strawbridge. Her new firm Hanlaw is an evolution for Hannah, its aim to provide a unique HR and employment law service for businesses. Can justice really be served properly when covid is impacting so many court cases at present? Another great episode.

Information security leader Ben Morris joins us to discuss the challenges of the Covid lockdown as well as developing security teams and investing in great talent in these uncertain times. We touch on recruitment, leadership and the "imposter syndrome". Top tips include working with your networks, creating and sharing unique content and the importance of personal branding. Givers gain... so helping out helps everyone, the giver as well as the receiver. Some great advice in another knowledge packed episode.

This week we talk to membership guru and best selling author Robbie Kellman Baxter. Having helped Netflix build their membership system, Robbie wrote the best selling books, The Membership Economy and The Forever Transaction. She's now the global expert on membership and subscription business models. We discuss the history of this model, Robbie's ground-breaking career and how this model is now being applied across multiple industries, including engineering and professional services... for example, the consulting firm Bain now have a membership model for parts of their business. Great insight into a great business model that's here to stay.

Great episode with Holly Grace Williams of Secarma. Holly worked in secure communications in the military, before mastering in Information Security and a career in penetration testing. As managing director of Secarma, Holly specialises in ethical hacking, pen testing, red teaming, as well as physical access and social attacks. We also touch on the deep and the dark web, and some of the security risks of social media including Tik Tok, the video sharing app that could gather personal data on millions of users. Powerful insight into the world of a front line security professional.

In this episode we look at the technology and security behind open banking with our guest Nick Betts. Nick's career has taken him from IT engineer through to cybersecurity and digital technology consultant. We discuss the thinking behind open banking, what's in it for the consumer, security and what's next. A great insight into this exciting new world, with a great guest.

IAM supremo Mark Gleeson walks us through a high flying career in Identity and Access Management and choosing the right toolset, including working with Cyberark and Sailpoint. He touches on the differences between IAM and PAM, working with security stakeholders, creating a cyber aware culture and looks ahead to the future of IAM. A great guest, a great episode... not to be missed if you're serious about access management.

24 years in IT security, Ben De La Salle from ICA Consultancy discusses remote working, the security industry, mental health, and several other topics. Ben touches on his long career and his rise through senior security roles to now running his own consultancy. A great interview with some great insights, well worth a listen.