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Grant Cardone's 10X Commandments of Marketing
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about successful marketing guru, Grant Cardone’s (who she has recently parnetered with) strategies to help purpose driven businesses.
KEY TAKEAWAYS
- Best known always beats best. This is especially true in the sustainability space where there are products that can literally change the world, but we don’t put ourselves out there or feel comfortable marketing it. McDonalds don’t have the best burgers but they’re the best at marketing and people go there.
- Assume nobody sees it. I don’t market enough & I see very few people who market enough to drive business. We’re always worried that if we market too much people will get annoyed with us or we’ll be in too many places & people will get bored of seeing us. That’s not true, especially on social media where not everybody gets to see your content.
- Attention is the most valuable currency, especilly if it’s a really good product that’s going to change the world. Attention is the most valuable currency. Without it there can be no sale.
- Frequency comes before greatness. Make sure you keep putting yourself out there & if you’re not great at doing videos, wrting emails, whatever, keep going, you will get better & greater at it the more you do it.
BEST MOMENTS
‘Money follows attention: No attention no money, no money no sales.’
‘Repeat successful actions. Always track your KPIs, marketing & whatever you do in your business to see what does & doesn’t work.’
‘Speed is senior to qulity in marketing (not product quality!). Sometimes we procrastinate on sending that text or email, making that reel or post. We’re holding ourselves back. It’s better that we get it out there than not..’
‘Marketing is senior to sales. No marketing, no sales.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
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By Tze Ching Yeung
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On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about successful marketing guru, Grant Cardone’s (who she has recently parnetered with) strategies to help purpose driven businesses.
KEY TAKEAWAYS
- Best known always beats best. This is especially true in the sustainability space where there are products that can literally change the world, but we don’t put ourselves out there or feel comfortable marketing it. McDonalds don’t have the best burgers but they’re the best at marketing and people go there.
- Assume nobody sees it. I don’t market enough & I see very few people who market enough to drive business. We’re always worried that if we market too much people will get annoyed with us or we’ll be in too many places & people will get bored of seeing us. That’s not true, especially on social media where not everybody gets to see your content.
- Attention is the most valuable currency, especilly if it’s a really good product that’s going to change the world. Attention is the most valuable currency. Without it there can be no sale.
- Frequency comes before greatness. Make sure you keep putting yourself out there & if you’re not great at doing videos, wrting emails, whatever, keep going, you will get better & greater at it the more you do it.
BEST MOMENTS
‘Money follows attention: No attention no money, no money no sales.’
‘Repeat successful actions. Always track your KPIs, marketing & whatever you do in your business to see what does & doesn’t work.’
‘Speed is senior to qulity in marketing (not product quality!). Sometimes we procrastinate on sending that text or email, making that reel or post. We’re holding ourselves back. It’s better that we get it out there than not..’
‘Marketing is senior to sales. No marketing, no sales.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website