"I remember our very first sale was to this woman -- she just had no idea how exciting it was for us to be selling in-person to a random person who wasn’t family or friend. We wanted to take a picture with her. I mean, just imagine if you went to Gap or Trader Joe’s and they got so excited they wanted to take a picture of you? You’d be like, "um can you just relax please!”" recalls Grant LeBeau, co-founder of Rickaroons.

My guest in today's episode is Grant LeBeau, co-founder of Rickaroons, the delicious energy bar founded in San Diego, Ca.

In this episode we cover:

• What it’s like to co-found and run a business with your dad.
• How the love of a woman with MS inspired Rick, Grant’s dad/co-founder, to create a delicious, healthy, and gluten-free energy bar that became a favorite for many.
• The importance and challenges when it comes to scaling your business.
• Conscious consumerism vs. conspicuous consumerism.
• Why ingredients should be sustainably and ethically sourced.

The Wise Consumer discount code: WISECONSUMER20 is good for 20% off on rickaroons.com