In this episode of The Fashion Players, Sabrina and Anna host Ms Ginette Caron, Canadian graphic communication designer based in Milan.

Ginette was the design director at Benetton and in charge of the graphic design office in Prada. Ginette has a multidisciplinary vision that ranges from visual identity to packaging to exhibit design up to product and graphics for architecture. Her “The Journey of The Word”, Il Viaggio della Parola with  25 holy scriptures originally designed for the Vatican Pavillion at the Universal Expo in Milano 2015, has since been relocated worldwide.
Ginette answers the question from a graphic designer who has been given the task to design the brand identity for a streetwear brand.