Before disruption, grit and brand building were buzzwords, those concepts drove rare, original thinkers like Michael J. Coles. Coles and his partner turned a small investment and a cookie shop at Perimeter Mall into $100 million in sales as the Great American Cookie Company. Coles went on to run for office, turn Caribou Coffee around and become a record-breaking endurance cyclist. His success story comes with its share of devastating disappointments and a variety of crashes, but it also has many