"Great Customer Service Isn't Rocket Science" is one of my favorite quotes from a dear friend and colleague: Dr. Patricia Huddleston.  Pat is a Professor of Retailing in the Departments of Advertising & Public Relations in the College of Communications. She and I have worked together for nearly a decade on some great eye-tracking studies. This week, we talk about ways to provide great customer service and qualities to look for when hiring for great customer service.