If you’ve signed up for any customer rewards programs, you’ve probably received some birthday deal e-mails. Earlier this month, I set out to claim a few of the ones I’d received and stopped by two stores, experiencing night-and-day results … and numerous lessons for exhibitors. Prefer to listen to this article? Just click on the play button at the bottom of this entry! At the first store, I needed to purchase several items in addition to the free birthday gift. I brought along a printout of the e-mail just in case they needed it as proof. Even though there were