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"Great Product : Great Marketing" with Jay Rice
Sarah talks with Jay Rice, VP of Digital Marketing of Bottomline Technologies. Jay discusses the "attribution equation" and the impact it has on the sales funnel and digital marketing. He also emphasizes how combining a great product with great marketing is a winning formula for success.
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By Whiteboard Geeks
4.9
1111 ratings
Sarah talks with Jay Rice, VP of Digital Marketing of Bottomline Technologies. Jay discusses the "attribution equation" and the impact it has on the sales funnel and digital marketing. He also emphasizes how combining a great product with great marketing is a winning formula for success.