Can a background in broadcast journalism make you a stronger product designer? In this episode of patch, I sit down with Grace Donoso, Managing Director of Content at BlackBerry and former UX designer, to explore her non-linear career path from the arts to the fast-paced world of cybersecurity.

Together, we talk about the art of User Experience (UX): why the best-designed apps feel so intuitive and how thoughtful content design can lead the charge in building better products. Grace shares her methods for writing simply about complex tech, introducing the idea of “invisible value,” or how to inspire trust and urgency without overwhelming users. She also reveals her outlining process that keeps her authentic in the age of AI.

In the lifestyle segment, we chat about her go-to West Coast athleisure staples (lulu, Nike + Beyond Yoga) for trail runs that keep her grounded in Seattle.