When Nizar joined Snowflake as the company’s first user researcher, there were questions about the role of user research in driving product impact and business value. Fast forward to today, and the user research team is one of Snowflake’s fastest growing teams, expanding tenfold and playing a critical role in driving key product decisions.

In this talk, Nizar discusses the driving principles and lessons learned throughout the journey of turning skeptics into the loudest advocates, and provides an unfiltered perspective on where the field of user research is headed next.