Working with external partners is a great way to extend a brand’s reach. Great-West Financial's head of marketing Nag Odekar shares what his team looks for when evaluating collaborative partners, and why some relationships work better than others.

Working with external partners is a great way to extend a brand’s reach. Great-West Financial's head of marketing Nag Odekar shares what his team looks for when evaluating collaborative partners, and why some relationships work better than others.

Working with external partners is a great way to extend a brand’s reach. Great-West Financial's head of marketing Nag Odekar shares&nbsp;what his team&nbsp;looks for when evaluating collaborative partners, and why some relationships work better than others.

Great-West Financial’s Nag Odekar on how brands should partner for the greater good

This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

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Great-West Financial’s Nag Odekar on how brands should partner for the greater good

Great-West Financial’s Nag Odekar on how brands should partner for the greater good

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