Summary

In this episode of Tennessee Real Estate Insider, host Allyson Spencer interviews Kathy Oakes, the owner of Greater Impact Realty. They discuss the company's mission to create a community-focused real estate experience, emphasizing the importance of relationships over transactions. Kathy shares the history of Greater Impact, its charity initiatives, innovative business model, and the support provided to agents through education and the Broker League. The conversation highlights the company's commitment to making a positive impact in the community while ensuring agents have the resources they need to succeed.

Takeaways

Kathy Oakes emphasizes the importance of creating a people-focused real estate company.
Greater Impact Realty aims to provide a quality experience akin to Chick-fil-A.
The company launched during COVID, driven by a desire for community impact.
5% of profits are donated to local charities chosen by agents.
Community impact includes support for addiction recovery and families in need.
The annual impact party brings together agents, buyers, and sellers to celebrate contributions.
Greater Impact offers cutting-edge marketing and technology support for agents.
Education and training are key to maintaining high standards among agents.
The Broker League allows for collaborative support among agents and brokers.
Kathy believes in the power of community and making connections.