Instagram reveals some of the inputs to its algorithm. The loss of traffic to publishers from Facebook is balanced by an increase in traffic from Google Search and direct.Continue Reading →
The post Greater transparency and more balance appeared first on FIR Podcast Network.

Greater transparency and more balance

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Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications … OK, it’s not that dramatic, really. But Gini,... Continue Reading →
The post Inside PR 557: Trends We’re Watching in 2022 appeared first on FIR Podcast Network.

Inside PR 557: Trends We’re Watching in 2022

Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property, yet it’s pretty rare that we spend our resources on protecting it. On this episode,... Continue Reading →
The post Inside PR 556: Protecting Your Intellectual Property appeared first on FIR Podcast Network.

Inside PR 556: Protecting Your Intellectual Property

In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom... Continue Reading →
The post Inside PR 555: Facebook – decaying from the Inside? appeared first on FIR Podcast Network.

Inside PR 555: Facebook – decaying from the Inside?

Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order... Continue Reading →
The post Inside PR 554: Social Content Meets the Sound of Silence appeared first on FIR Podcast Network.

Inside PR 554: Social Content Meets the Sound of Silence

Ae talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic.
The post Inside PR 553: Ethically, Legally, Responsibly appeared first on FIR Podcast Network.

Greater transparency and more balance

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