The Physical Product Movement

[Greatest Hits] Why Brands Need to Focus on Understanding Their Customers with Mia Medina, Founder & CEO at Gather Brands


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In this episode, we're joined by Mia Medina, Founder and CEO of Gather Brands, a full-service marketing management agency that focuses on women-owned and women-run companies in the CPG industry. Today, she talks about common mistakes that she has seen brands make when they try to break into retail and the importance of understanding your customers and why they choose your product.

Episode Notes:
  • Mia’s LinkedIn
  • Gather Brands LinkedIn
  • Gather Brands Website
  • Gather Brands Facebook
  • Gather Brands Twitter
  • Gather Brands Instagram

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