Many years ago, I witnessed the Greatest Sales Story ever told. A veteran rep I worked with did it all by asking one question. His tactic sold a large account that day in a matter of minutes, and his methods have never failed me once since. My fellow rep asked the prospect one question rather than showing brochures and graphs. Please find out how by simply listening to my podcast and trying it later in the day to make more sales in less time.

This same sales rep had a knack for asking questions. He could find out what the customer wanted and needed, and he could do so that they felt like they were being heard. He would ask questions, listen to the answers, and then ask more questions. It was as if he had a sixth sense of how to talk with people to get them on his side. I am unsure how he did it, but I have never seen anyone do it better. He always seemed to know what people wanted before they knew themselves. This sales rep was successful because of his ability to ask questions.

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Jerry Bauer
Hospitality Cleaning 101
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