Rob Kessler is the inventor and co-founder of Million Dollar Collar & goTIELESS, a relatively simple solution to fix what his company dubs "Placketitis," the sinking, wrinkling, and folding of the placket of a casually worn dress shirt. goTIELESS is the first shirt designed to be worn TIELESS featuring Million Dollar Collar.

Most men nowadays don't wear ties with their dress shirts, and the ill-structured collars make them look sloppy. The problem hit Rob hard when his shirt collapsed and looked sloppy on his wedding day. That experience led Rob to experiment on a new solution, which eventually led to the development of a patented functional product. Million Dollar Collar, his solution to sloppy collars, works to fix sloppy collars and can be easily incorporated into any shirt by a tailor.

Segmented timestamps:

• [01:05] - About Rob and what he does
• [02:29] - The story of the time when he set himself up for an impossible task
• [03:56] - The most challenging moments in his business
• [06:44] - Robs shares some practical tips to start getting the momentum in your dreams
• [08:44] - Trends that are happening that are particularly noteworthy 
• [10:33] - A decision-making framework that Rob likes to lean on during difficult situations
• [12:33] - His approach of making a customer feel special
• [15:30] - The concept of leveraging and utilizing the assets that you have to create something new
• [18:42] - Rob’s one of the most impactful life lessons
• [20:53] - The best way to reach out to Rob and support him

USEFUL LINKS: 

Reach Rob at:

Million Dollar Collar Website: https://milliondollarcollar.com/ 

Rob’s LinkedIn profile: https://www.linkedin.com/in/robkessleriii/ 

Million Dollar Collar at Instagram: https://www.instagram.com/milliondollarcollar/ 

Million Dollar Collar at Facebook: https://www.facebook.com/MillionDollarCollar/ 

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