While much of Europe’s short-term rental market is normalising, Greece is showing resilience — and selective growth.

📈 Greece recorded double-digit increases in guest nights in 2025, outperforming the EU average.
🏡 Active listings reached roughly 160,000 properties, with strong forward bookings reported for summer 2026.
🌍 Demand remains anchored in Athens and Thessaloniki, while coastal and secondary destinations continue gaining traction.

The bigger story? Growth is becoming more disciplined and quality-driven, not speculative. Supply expansion is moderating, but demand remains solid — a healthier dynamic for professional operators.

Across Europe, we’re seeing normalisation. In Greece, we’re seeing maturation with momentum.

Daily takeaway: In 2026, Greece looks less like a boom market — and more like a sustainable STR performer.

Watch today’s 60-second bulletin for the full breakdown.