Misguided expectations, greed, and pride are among the top reasons a seller kills their own deal. One of the best in the business, Russell Cohen, shares what he’s learned in his 20+ years brokering deals. From setting expectations upfront with the seller to understanding their motivation for selling, Cohen provides his insights to help other brokers succeed. He also provides strategic advice to business owners seeking to sell.

Host: Cress V. Diglio

Guest: Russell Cohen, Franchise Owner

Murphy M&A