Green Bay isn't just about football. Now this is some wild card—an upstart cigar company outta Green Bay, Wisconsin! Learn about Green Bay's rich history of cigar making that's been revived by the Lovely Cigars, a midwestern artisan cigar brand.

Boveda's Drew Emmer talks cigars and Green Bay with two of Lovely's owners, Keith Archiquette and Dylan Masse, who along with Mike Gehm developed the Elegante X2 Ain't They Lovely stick and the No. 162, which is an homage cigar to union workers. Lovely Cigars are hand rolled in Nicaraguan.

What is Boveda? Large and small cigars brands protect their blends with Boveda 2-way humidity control—that brown pack that you find in the box with your cigars. Boveda preserves the flavor and character of premium cigars by keeping them at ideal humidity. At home, continue to use Boveda in your humidor to keep cigars well-humidified or they can be hard to light, burn to too fast or get moldy. With Boveda in your humidor, you'll enjoy full flavor and perfect smoke from every cigar.

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00:00 Never risk your cigars, use Boveda

00:30 This is Box Press

03:50 Lovely Cigars brought an old cigar brand back to life

04:19 The Green Bay cigar brand is available in 14 states

04:27 What's the Elegante X2 Ain't They Lovely like?

06:10 Cigar company was created sitting at a picnic table and smoking cigars with friends

07:16 Give us a good draw because we don't want to work to smoke a cigar

09:29 Shout out to Stogies on Grand, cigar shop in St. Paul, Minnesota

10:28 No. 162 Cigar named after UA 162, United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry, which started in Green Bay

12:17 Boveda encourages upstart cigar brands

14:52 We're selling the history of U.S. cigar making

16:05 Growing tobacco in Wisconsin

16:38 When in town, the visit Neville Public Museum to learn more about Wisconsin cigar making