For decades, the Green Bay Packers actively requested that the NFL schedule their final regular-season games away from home to avoid the harsh Wisconsin winter. This preference was primarily driven by financial concerns, as the team struggled to sell tickets during the cold months and hunting seasons before they became a perennial powerhouse. Throughout much of the mid-20th century, the franchise also navigated the logistical challenges of sharing baseball stadiums in both Green Bay and Milwaukee. It was not until the success of the 1990s under Mike Holmgren that the organization truly began to view the "frozen tundra" of Lambeau Field as a significant competitive advantage. The text also highlights how late-season attendance and revenue risks once made the Packers a "traveling club" that relied on large road crowds for survival.