What does it take to transform a city into a premier destination for one of sports' biggest events? Join us as we sit down with Brad Toll, President and CEO of Discover Green Bay, and Nick Meisner, Vice President of Digital Marketing and Communications for the organization. Brad and Nick pull back the curtain on the eight-year effort to bring the 2025 NFL Draft to Green Bay. From a crucial trip to London to the logistical hurdles of enhancing local infrastructure, their stories reveal the dedication and passion driving this monumental effort that is expected to drive significant economic impact for the city and state of Wisconsin.