One of the world's first regulations to fight corporate greenwashing is on the final stretch. Or is it?

The final trilogue, the negotiations between the three EU institutions, was pushed back to June 23rd but was ultimately cancelled. A push by the German government and the conservative EPP group in Parliament has led the policy process off the rails, with the European Commission considering withdrawing its proposal.

Critics of the GCD highlight the increased complexity and costs for industry, which is already struggling across Europe. Proponents see it as an essential tool to help ensure companies back up environmental claims with scientifically sound measures.

And what about CDR? If passed, the GCD could make the use of carbon removal a requirement, leading to significant demand.

Eve Tamme and Sebastian Manhart will be joined by Elisabeth Harding, one of Brussels' finest CDR policy experts, to discuss the latest developments and next steps.

Show notes:

• Eve Tamme: LinkedIn and Website
• Sebastian Manhart: LinkedIn and Website
• Elisabeth Harding: LinkedIn
• Green Claims Directive proposal
• EU Commission announces withdrawal of Green Claims Directive
• Why a little greenwashing law set off a political explosion in Brussels

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