What does Green Eggs and Ham have to do with brand messaging? Everything.

In this episode, we crack open the real power of storytelling - why it matters, how it works, and what makes it essential for individuals and organisations trying to make meaningful change.

You’ll hear:

• Why storytelling is not just fluff - but a tool for deep understanding

• How simple language (like 50 words from Dr. Seuss) can unlock complex ideas

• What happens when creativity and responsibility collide

• Why resisting storytelling might mean missing out on something truly transformational

Whether you’re leading a team, building a brand, or just trying to be heard, this one’s a reminder: stories aren’t just nice - they’re necessary.

_____________

Get in touch with Matt Smolen

⁠www.balloontreeproductions.com⁠

Get in touch with Trudi Boatwright

⁠www.trudiboatwright.com/⁠