You care about the environment—but does that really influence how you book your next hotel?

In this episode, we explore what international tourists in Thailand really think about green hotels. From Phuket to Chiang Mai, we dive into why travelers say they value sustainability… but often don’t act on it when making booking decisions.

We break down what tourists actually understand by “green hotel” (hint: it’s not just skipping towel service), why certifications matter—yet awareness remains surprisingly low, and the key barriers holding travelers back: cost, location, and concerns about greenwashing.

We also highlight unexpected moments when guests appreciated eco-friendly features without even realizing they’d chosen a green hotel.

You’ll come away with a sharper understanding of how sustainable travel is perceived—and what hotels can do to bridge the gap between awareness and action.