“The biggest thing holding entrepreneurs back is the six inches between your ears.” — Jason Lee

Resources Mentioned in This Episode:

• E-Myth Revisited by Michael Gerber
• The E-Myth Landscape Contractor by Tony Bass and Michael Gerber
• Jeffrey Scott's Peer Groups
• GIE Expo (Green Industry & Equipment Expo)
• Green Side Up Podcast 

Topics Discussed:

[00:00] Introduction and Jason’s Background
Rob introduces Jason Lee, founder of SkyFrog Landscape and co-host of the Green Side Up podcast, and previews a discussion on entrepreneurial growth and operational efficiency in the landscaping industry.

[10:39] Starting in Landscaping and Horticulture
Jason shares how he grew up in a horticulture-focused family, started selling plants as a child, and developed an early passion for landscaping.

[12:32] Running a Design-Build Business in College
Jason talks about starting a small design-build company with a friend during college, laying the foundation for his future business.

[13:06] From Working at Austin Outdoor to Launching SkyFrog
After gaining experience at Austin Outdoor, Jason decided to return to Gainesville and start his own landscaping business during the 2009 recession.

[20:47] Hitting Growth Challenges and Plateauing at $3 Million
Jason describes how SkyFrog quickly scaled to $3 million in revenue but faced significant operational challenges and inefficiencies.

[22:47] The Impact of Peer Groups and Mentorship
Jason highlights how joining Jeffrey Scott’s peer groups provided valuable insights and support, helping him address leadership and business issues.

[24:22] Identifying and Solving Operational Inefficiencies
Jason discusses the operational inefficiencies that were holding the business back, such as long morning setup times and disorganized equipment management.

[31:10] Implementing a 4-Day Workweek for Efficiency
Jason explains how transitioning to a four-day workweek improved productivity, reduced overtime, and helped his team handle Florida’s unpredictable weather.

[38:34] Launching the Green Side Up Podcast
Jason shares how the idea for Green Side Up came about after candid conversations with his friend and co-host Jordan, aiming to share real-life entrepreneurial lessons.

[46:32] Key Resources and Personal Development
Jason mentions key resources that influenced his journey, such as E-Myth Revisited by Michael Gerber, Tony Bass’s seminars, and the importance of personal development through books and mentorship.

Actionable Key Takeaways:

• Joining peer groups provides invaluable insights and support for business growth.
• Identifying and addressing operational inefficiencies is crucial for scaling sustainably.
• Running a 4-day workweek can significantly improve productivity and employee morale.
• Surrounding yourself with the right team and delegating effectively is key to success.
• Continuous learning and personal development are essential for long-term entrepreneurial success.