"I aimed for the public's heart, and by accident I hit it in the stomach," lamented Upton Sinclair about his misunderstood, landmark polemic "The Jungle." Turning Sinclair's bellyaching on its head, the organizers of the "Go Organic!" film festival are hoping to spur social change by aiming directly for the gut. Lawrence activist group Films for Action have teamed up with national non-profit Sustainable Table to screen the Rural Route Film Festival. The touring festival features a collection of animated and documentary shorts dealing with how what we eat-and how it's made-impacts our bodies and our environment. Throw in free food from sustainability-conscious Lawrence eatery Local Burger and get Simran Sethi-eco-journalist and host of "The Green" on Sundance Channel-to MC the event, and you've got the "Go Organic!" foodie fest. Tim Hjersted from Films for Action, Local Burger owner Hilary Brown, and Simran Sethi joined us to preview "Go Organic!" and explain why sustainable food simultaneously hits the public in the stomach and the heart.