In this episode, I talk with Than Taintor from the Human Made agency and Zeshan Ahmed from Green Street News. Together they've been part of the project to revamp the Green Street News website. 

Green Street News is a major real estate publisher. They're based out of the UK, but have recently been expanding to Europe, Australia, and North America. That's meant a lot of changes to their business and their WordPress platform. This project had significant challenges, including codebase over a decade old. There was also a large volume of content, with over 100,000 articles split across multiple regions. There were also membership and scaling challenges as the Green Street team sends several highly-popular newsletters multiple times every day.

00:00 Introduction to HumanMade and Green Street

03:23 The Evolution of the Green Street Codebase

06:41 Architectural Decisions for Regional Content Management

10:48 Scaling Challenges with High Traffic

14:42 Implementing the Block Editor for Content Creation

18:15 Transitioning to Digital: The Evolution of Green Street News

20:51 Membership Management: Navigating Complex Systems

24:00 Modernizing Legacy Systems: The Ship of Theseus

27:20 AI in Action: Auto-Tagging Content

32:37 Expanding Horizons: Future Growth Plans

35:52 Data Privacy: Safeguarding Sensitive Information

38:01 Recommendations: Influential Voices in Publishing