In this episode, Kimberly Bullock interviews Omar Riahi from Percepta, discussing the intersection of sustainability, electric vehicles (EVs), and customer experience in the automotive industry. They explore the global trends in EV adoption, the importance of customer support in enhancing the EV experience, and the future of energy services related to EVs. Omar shares insights on vehicle optimization and the role of technology in creating a seamless customer journey, emphasizing the need for reliable support as EVs become more prevalent.TakeawaysThe customer experience is crucial in the automotive industry.EV adoption is rapidly increasing, especially in countries like Norway.Tesla exemplifies a frictionless customer experience in vehicle purchasing.Customer support is essential for successful EV adoption.Home chargers are critical for EV functionality and should be treated as essential.Uptime for charging stations is vital for fleet management.Companies with strong customer service will lead in the EV market.EVs can serve as energy assets for consumers.The future of EVs includes vehicle-to-grid technology.Omar will be speaking at the Electrify Expo in Dallas.Omar RiahiLinkedIn:   / omar-riahi-4140a469  Perceptahttps://www.percepta.com/Electrify Expohttps://www.electrifyexpo.com/