How did Patagonia make the transition to using 100% organic cotton in its product line?  In this panel discussion from Bridging the Gap, the Stanford 2005 Net Impact Conference organized by the Stanford Graduate School of Business, Randy Harward discusses the challenges of garnering internal support, ensuring adequate supply of raw materials, and keeping prices affordable as Patagonia greens its supply chain.

https://ssir.org/podcasts/entry/greening_the_supply_chain_-_bridging_the_gap_conference