In this episode, climate researcher Dr. Femke Nijsse interviewed by Alex Ferry, explains how positive tipping points—self-reinforcing shifts in technology, policy, and behavior—can accelerate global decarbonisation. From electric vehicles to solar energy and urban cycling, she explores how small changes can lead to irreversible and desirable transformations, and what individuals and governments can do to help trigger them.

✅ Three Major Takeaways

1. Positive Tipping Points Are Real and Reachable
   Strategic changes—like subsidies or mandates for EVs—can spark self-reinforcing feedback loops that drive rapid adoption and cost reductions in clean technologies.

2. Cascading Effects Multiply Impact
   One tipping point (e.g. cheaper EV batteries) can trigger others across sectors—from energy storage to transport—amplifying progress toward net zero.

3. Policy and Public Perception Must Align
   Political courage is needed: even unpopular policies (like banning cars in city centers) can become widely supported once people experience their benefits. Strong mandates and cheaper electricity are key enablers.

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In this episode of GreenTruth, Chantal Kerr-Sheppard sits down with Wlodek Bogucki—a man whose life journey spans from fighting for freedom in Poland’s Solidarity movement to shaping global finance, and now, revolutionizing sustainable agriculture. Wlodek is spearheading the global rollout of Nutriselect Pure, a new organic mineral fertilizer that just might outperform its synthetic counterparts. We explore whether nature can not only compete—but actually win—and why it's still so hard to scale green tech that works.

• From Rebel to Regenerator: Wlodek's personal journey—from political exile to private banking and back to agriculture.

• A Breakthrough Fertilizer: Why Nutriselect Pure could be the first natural product to outperform synthetic fertilizers by 20–30%.

• The Fertilizer Dilemma: Organic = low yield. Synthetic = soil degradation. Is there a third way?

• Natural Turbocharge: How activating soil bacteria supercharges nitrogen absorption—without pollution.

• Precision Meets Organic: For the first time, a measurable, consistent, and scalable natural fertilizer.

• The 120-Year Stalemate: Why innovation in agriculture has been so slow—and why this might be the game-changer we’ve been waiting for.

• A Third Way for Farming
  Nutriselect Pure promises to be more organic than traditional fertilizers and more effective than synthetics — a proposition that’s shaking up assumptions in the agricultural world.

• Winning Over the Sceptics
  While early adopters (mainly farmers in Poland and Turkey) report 20–30% yield boosts, institutional testing is now a key focus to silence doubts and earn scientific validation globally.

• Global Green Yield Discovery Voyage
  A bold initiative to distribute free fertilizer to universities, institutes, and ag leaders across all continents — asking only one thing in return: "Test and measure."

• Systemic Barriers to Innovation
  Despite EU claims of prioritizing green innovation, Wlodek has encountered silence from regulators and institutional gatekeepers — even with certified organic status in hand.

• Economic Upside
  Nutriselect Pure competes with premium synthetics on price, but can boost farm profitability by 40% through improved yields and soil health — reshaping ROI for farmers.

• Lowest Carbon Footprint Fertilizer
  The product isn't just good for soil and plants — it also reduces emissions, offering a win for climate-focused industries from textiles to food production.

• Unscalable Good Intentions
  EU green farming funds are currently focused on local, non-scalable projects. Wlodek makes the case: “We can green the entire continent — if someone just picks up the phone.”

• Private Funding, Public Irony
  Without public sector support, Ticuna must rely on private capital — ironically risking monopolization of the very innovation that could democratize ecological farming.

• Advice to Changemakers
  “Don’t expect applause. Budget more time. Expect resistance. And never give up.” Wlodek’s hard-earned advice for innovators facing institutional inertia.

________________________________________________

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The IPCC has stated that by 2050, we must remove 10 to 17 billion tonnes of CO₂ every year to stay on track with climate goals. Enhanced Rock Weathering (ERW) has the potential to contribute a significant share toward that target — and 2050 isn’t far away.

In this episode, we invited XinRan Liu from UNDO — one of the four global winners of the $5 million XPRIZE Carbon Removal competition — to help us explore how Enhanced Rock Weathering works. ERW is a natural process where rainwater interacts with silicate rocks, locking away CO₂ permanently over geological timescales.

Enhanced Rock Weathering taps into these natural mechanisms, but boosts their efficiency. XinRan explains how existing global industries, like construction aggregates, already crush massive amounts of silicate rock — making it more energy- and cost-efficient to repurpose these byproducts for scalable carbon removal.

In this conversation, we’ll answer key questions:
🔹 How did UNDO prove Enhanced Rock Weathering actually works?
🔹 How are unintended negative consequences monitored?
🔹 What incentives are there for farmers to participate?
🔹 What are the biggest barriers to adoption?
🔹 How can governments support the growth of Enhanced Weathering?

Host: Chantal Kerr-Sheppard

______________

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In this episode, host Chantal Kerr-Sheppard is joined by Professor Denise Baden from the University of Southampton, who shares her approach to communicating climate change and sustainability beyond the "green echo chambers." Professor Baden explains how she transitioned from academia to public-facing work through the Green Stories Project, which aims to integrate sustainable behaviors into mainstream fiction, such as romance novels or thrillers. By subtly embedding sustainability in relatable contexts, she seeks to normalize eco-friendly choices, like opting for second-hand fashion or reducing food waste. What you’ll take away from this episode:

• The key role of transparency in driving sustainability efforts.
• How data and technology can help track and reduce environmental impact.
• Practical steps that businesses can take to create positive environmental change.
• Real-life examples of successful eco-conscious practices.
• How individuals can contribute to sustainability in their everyday lives.
• The future of environmental responsibility in an increasingly tech-driven world.

Connect with Prof. Denise Baden and the Green Stories project:

https://www.dabaden.com/
linkedin.com/in/denise-baden-3742793
https://bsky.app/profile/dabaden.bsky.social
https://x.com/DABadenauthor
(20+) Facebook Green Stories
https://www.greenstories.org.uk/
https://habitatpress.com/
@greenstories.bsky.social
https://x.com/GreenstoriesUK
https://www.facebook.com/Greenstoriessoton/
https://instagram.com/greenstoriessoton
https://www.youtube.com/@greenstoriesukAt the time we are writing, Denise Baden is launching a new novel via the crowdfunding platform, Kickstarter: https://www.kickstarter.com/projects/dabaden/murder-in-the-climate-assembly. It sets out a roadmap to a sustainable future in fiction form. Additional funds will go towards funding a new free Green Stories competition.__________________________________________________

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In this episode, Philip Ehrhorn, co-founder of The Great Bubble Barrier, explains how a simple, yet innovative technology is stopping plastic pollution before it reaches the ocean. Learn how air bubbles, engineering, and collaboration are changing the fight against plastic waste.

Key Takeaway:

Preventing plastic from reaching the ocean is more effective than cleaning it up. The Bubble Barrier intercepts waste in rivers and canals without harming wildlife, providing a scalable and non-invasive solution for plastic pollution.

This Episode Is for You If You Are:

• A policymaker or city planner – Learn how this technology can help make urban waterways cleaner and more sustainable.
• An environmental activist or NGO leader – Discover a practical, proven solution to tackle plastic pollution at its source.
• A sustainability innovator or engineer – Get inspired by a real-world application of technology to solve an urgent environmental problem.
• A conscious citizen – Understand why prevention is key and how you can advocate for better water management in your community.

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In this episode with Eleni Polychroniadou we dive into the gap between sensor-driven data and actual decision-making, questioning why so much valuable information remains untapped. Certifications like EDGE, pioneered by the World Bank, are expanding globally—but do they drive genuine efficiency, or just serve as marketing tools? We also tackle the tricky realities of retrofitting old buildings, where cost, political will, and feasibility often clash. With financial incentives still shaping the industry, how long before compliance shifts from a choice to a mandate? As regulations tighten and penalties loom, the future of sustainable building may no longer be an option, but a necessity. Tune in as we uncover what truly defines sustainability in the built world—data, design, or dollars?Host: Chantal Kerr-Sheppard

🌟 Call to Action for GreenTruth advocates 🌟

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Small-scale fishers play a crucial but often overlooked role in protecting the ocean and ensuring a sustainable seafood supply. They use traditional, eco-friendly fishing methods that help preserve marine ecosystems while supporting coastal communities.

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This episode inspires listeners to rethink our relationship with the ocean and how innovation can help repair the ecological balance while addressing human needs. 🌊

Melanie BIshop - co-founder of Living Seawalls and Professor of Marine Ecology at Macquarie University in Australia - , dives into the groundbreaking work behind Living Seawalls, a concept that reimagines traditional coastal defenses to restore marine biodiversity. Combining biomimicry with scientific research, Living Seawalls promotes a harmonious coexistence between human-built structures and marine ecosystems. The discussion spans the ecological importance, global scalability, and community involvement needed to make these innovations mainstream.

Host: Chantal Kerr-Sheppard

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In this episode of GreenTruth, host Chantal Kerr-Sheppard speaks with Ricardo Mulas, co-founder of E6PR, a company redefining packaging with their innovative biodegradable six-pack rings. From his unexpected journey into sustainability to the challenges of driving corporate and consumer change, Ricardo shares how E6PR is tackling plastic pollution and creating sustainable solutions that are transforming the industry.

Key Takeaways:

Ricardo emphasizes the need for both consumers and corporations to prioritize sustainability over cost for a greener future.

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We interviewed Walid Al Saqqaf  -Co-Founder of Rebalance Earth to better understand how we can redefine the relationship between nature, business, and sustainable investment. A 37-minutes session rich in takeaways with the brilliant host Chantal Kerr-Sheppard and the inspiring Rebalance Earth project:

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