In this episode of The Ethical Brand Podcast, Andrea and Valentina dive into a topic that sparks both passion and confusion: greenwashing. Together, they unpack what it really means for a brand to call itself “green” or “ethical,” the difference between intentional and accidental greenwashing, and why transparency matters more than perfection.

We explore how certifications can help or hurt, why some businesses struggle to live up to their values, and how small brands can share their sustainability efforts without sounding performative. This is a real conversation about integrity in business and the messy, human process of trying to do better.

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