Sustainability Simplified

Greenwashing Uncovered: The Laws Behind the Lies


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The provided texts examine the issue of greenwashing in the context of the agricultural industry, specifically focusing on regenerative agriculture. The first source reports on the Australian government's move towards mandatory climate reporting for large and medium-sized companies. The second article highlights the growing trend of international food giants adopting regenerative agriculture targets and analyzes Fonterra's claims regarding its regenerative practices, which are disputed by experts as greenwashing. The third source delves deeper into the criteria and metrics used by various organizations, including Fonterra and Nestlé, to define and measure regenerative agriculture, exploring the potential for greenwashing and the need for independent verification.

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Sustainability SimplifiedBy Agostinho Manhao