Dolores Semeraro interviews Vanessa Karel, founder of the award-winning women-led travel guides Greether. 

Vanessa Karel, a second-time founder, shared her journey from being stranded in Morocco during the pandemic to creating Greether, a platform connecting female travelers with local greeters for safe and authentic travel experiences. 

She highlights the $125 billion female travel market and the 90% of female travelers seeking safer travel options. Greether, now in over 100 countries, employs women and offers personalized services. 

Turning an Idea into a Reality: Greether was born. 

• Identifying a problem with a large market opportunity
• The challenges of building a travel startup
• The importance of building a network to succeed in the entrepreneurial journey

The Evolution of Greether - from startup prodigy to?

• The growth of Greether, which started as an idea and has now become a global platform connecting female travelers to local greeters
• The potential of the female travel industry, which is valued at $125 billion, and the increasing spending power of women

Addressing Solo-women Travel Concerns and Risks

• Risks and concerns for travelers, particularly solo female travelers
• Consideration on factors like arrival times, communication with loved ones, and the physical demands of travel.
• Slow travel and getting to know local cultures over rushing through multiple destinations.

The Impact of Greether on Local Communities

• Greether creates jobs for women, providing them with additional income and opportunities for empowerment.
• Potential for Greether to support women-owned businesses and enhance the overall travel experience for female travelers.

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

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