Greg Bloomfield is the man behind the smoking ban on airlines, the decline in the annual road toll from 17 per 100,000 to less than 6 and he's the man who can help you get a mental health bed when no one else is listening. He's the man behind FairGo - a simple communication system which puts pressure on politicians through the most effective avenues. He's a skilled negotiator and you'll want him on your team if your bank is talking foreclosure. Greg has taught me just about everything I know about democracy, negotiation and fending for the underdog. He explains here how dealing with politicians and banks is a lot like cattle farming.