Greg Gretsch is a venture capital investor at Jackson Square Ventures, where he is co-founder and managing director. Greg was an early investor in companies such as Upwork and The Athletic. Before becoming a venture capitalist, Greg was a serial entrepreneur, having founded three startups. In addition, Greg was on the Forbes Midas List.

I speak with Greg about the pros and cons of San Francisco compared to Silicon Valley from the perspective of a startup founder, when and how he got into venture capital, his most important advice for founders, and much more!