When your "why" becomes fuzzy, go back to the start. Here’s a hint, it’s what's in your heart.

Are you dreaming a why but lacking a how? Are you grinding out a how and have no why? When you figure out what you lack, you will know where to fill in the gap.

Simon Sinek tells us why Apple has it all backwards...and that's why it worked for them.

The doom loop or the flywheel...which one are you?

Make your Stop Doing list long and your To Do list short. It’s the fastest path from good to great.

Become a hedgehog. Find something you’re great at that people will pay you for and that you will absolutely love to do. That’s how you frustrate the fox.

Pre-pre-launch, pre-launch, launch, and then giving away post-launch extras. It’s a proven way to condition people to buy before you are ready to sell.

My story was true. Yours needs to be too. It’s important to tell people why you do what you do, other than to have them spend money with you.

Don’t offer to sell until you have people begging to buy.

Look beyond the numbers in your business. Ignore the norm. Become a Blue Ocean leader and leave your competitors in a Red Ocean storm.