This all started when I saw Greg Jarboe dashing through SFO, newly minted book in hand. "YouTube and Video Marketing: An Hour A Day" is another one of those Wiley tomes that plunges all the way to detail hell on every aspect of using web video for marketing. This book is a must-read that will get you up to date on the constant changes YouTube is putting into place so marketers and Google can milk this phenomenon for everything it's worth.Nobody reads anymore, except the newsbots that crawl your press releases. So start making video and let Greg tell you how to produce it, research the keywords and optimize your video so you can get found, watched and loved.And in case you still want to get those press releases out there, Greg gives us his updated, freshly reformulated 6-Step Process for Optimizing Press Releases for the News Services. If you like those DishyMix episodes where the guest delivers how-to advice in painstaking detail, this show is for you. Packed with great tips, insider short cuts and a level set on the world of online video marketing, banana-milkshake fueled Jarboe works his buns off for you.