The World Cup has US audiences from South America, the Caribbean, and Europe watching the same matches and caring about completely different things. Greg Joseph says brands finally have the tools to show up for each of those communities individually. 

As VP of Inventory Development at StackAdapt, he works where CTV inventory meets the AI tools rewriting creative production. He explains how buyers now run 20–30 tailored video assets per campaign instead of three, how an ad can change in real time during a blowout game, and why most AI hallucinations trace back to sloppy inputs rather than bad models. He also names the martech skill he values most: the willingness to break processes with millions of dollars attached. Subscribe to 10 Minute MarTech for more sharp marketing conversations in under 20 minutes.

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About the Guest:
Greg Joseph is VP of Inventory Development at StackAdapt, where he leads the expansion of premium supply and strategic partnerships across channels including CTV, DOOH, audio, and digital. He focuses on building high-quality, context-driven inventory that enables advertisers to reach audiences in moments of peak attention and drive measurable performance.

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