This episode features an interview with Greg Kastelman, VP and Director of Concert Booking at Cadenza Artists. Greg discusses how he approaches his work as an agent and gives valuable advice for musicians and performers who represent themselves.

Greg Kastelman, VP of Cadenza Artists

iCadenza's Creative Careers podcast features interviews with musicians, artists, entrepreneurs, and other creative professionals, exploring issues of what it means to create for a living, the challenges of managing you own time, and the opportunities that come from driving the direction of your career. For career advice, free resources, and job postings in arts administration, entertainment, and other creative industries, visit www.icadenza.com!

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  Today's guest, Susan de Weger, is an internationally renowned change agent in music education and is on a mission to revitalize music training to better prepare music students for careers in the 21st century. Currently the Associate Lecturer in Music Entrepreneurship at the Melbourne Conservatorium of Music, she helps students identify their strengths, define personal success, and prepare for their next step. In this conversation, we talk about  Why student creativity isn't always valued by schools and teachers (but should be) How and why to test your assumptions about what success means to you Why it's important to hire faculty from diverse backgrounds What she learned after failing her final degree recital And how creative thinking can map across all kinds of disciplines 

Creative Thinking with Susan de Weger

Bob Lord is a producer, composer, bassist, and CEO of PARMA Recordings with more than 150 credits as a producer, executive producer, performer, label manager, and composer to his name. He also co-founded the award-winning touring and experimental rock trio Dreadnaught in 1996.   Tune in to this episode as we dig deep into the business side of the recording industry.   We talk about:   Why it’s so important to build positive relationships with the people you work with   Tips for starting a successful recording project   How he started PARMA Recordings and how they educate artists to not get taken advantage of   Why staying in control of your own career is so important   How to determine if you’re ready to be the artistic director of your own career   How to improve your mindset about money  

Becoming The CEO Of Your Career With Bob Lord

Denise Tryon is the Horn Professor of Peabody Conservatory in Baltimore and, until last year, was fourth horn of the Philadelphia Orchestra (2009-2017). What lead her away from performing fulltime in a coveted orchestra position? Tune in to find out! You'll also learn:  How she fell in love with playing low horn even while others looked down on her decision What it means to take control of your life (and why doing so can make a huge difference in auditions) How she started "Audition Mode" with Karl Pituch to help musicians be more successful when taking auditions How she's able to teach horn players all over the world without needing to leave her home, and Why she took an octopus to be her personal logo!  Learn more at www.denisetryon.com

Finding Your Own Path with Denise Tryon

Michelle Lewis is an American singer-songwriter who has written songs for everything from award-winning kids shows to Cher, including the worldwide #1 single “Wings” by the British girl group Little Mix. She's been part of the professional music scene since she took her first gig at 3 years old and, more recently, has become an advocate for the rights of songwriters. In this episode we dive deep into the commercial side of the music industry. We discuss:  How she landed and continued to write 5 seasons of the hit show Doc McStuffins How pop songs are actually made How streaming has changed everything about the popular music model, especially for songwriters Why she founded Songwriters of North America (and why they sued the Department of Justice) Tips for protecting yourself from getting taken advantage of as an artist 

Get Your Rate Right with Singer-Songwriter Michelle Lewis

Do you ever feel like your career path zigzags more than it should, or that you aren’t even entirely sure where it’s leading you? If so, that’s okay—and you definitely aren’t alone! As a musician, you are your own small business. And it can be difficult to pinpoint EXACTLY what kind of business you want to be—even when you’re in the middle of it! In this episode, I’m joined by James Newcomb, host of the MusicPreneur Podcast and founder of MusicPreneur.com. James shares valuable insights into how he accepts the zigzag nature of his path—and how that approach has positively impacted his business. You’ll learn:  James’s simple but powerful definition of entrepreneurship as it applies to musicians The concept of entrepreneurial paths as an alternative to being competitive How niching down helps you build authority as an expert How to develop healthier relationship with money  ___  James Newcomb's mission is to help musicians discover the good in both music and commerce in order to create music that reflects their true self and generate revenue to not only take care of themselves and those who depend on them for sustenance, but to build real wealth. That is what moves society in a forward direction.

Greg Kastelman, VP of Cadenza Artists

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