Like many guys with a passion for clothes, Greg Lellouche’s first choice of career wasn’t menswear. Instead, he embarked on a successful career as an investment banker, but all the while an idea was slowly forming in his mind.

Looking for a change of scene, he left the corporate world in 2013 to create an online store where other men like him could come to access tailored clothes made by artisans, at a time when, pre-Mr Porter, there were almost no options to pick up classic menswear outside of eBay.

Skip forward to 2019, and No Man Walks Alone has established itself as one of the most respected online retailers in our space. In this episode, Greg talks to Aleks about what drove him to make the switch into menswear retail, and why he felt the time was right to launch a digital platform when online menswear retail was in its infancy. We also hear Greg’s take on the industry today, unpick the problems of “sprezzatura”, and get his tips on dressing well in a conservative business environment.

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This episode of HandCut Radio is sponsored by Floris. Visit www.handcutradio.com/floris and enter your details for a chance to be sent a sample of their new fragrance Vert Fougère.
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Show Notes:

No Man Walks Alone — Website | Instagram

[08:47] Sabrina, 1954
[26:14] Jonah Hill Style
[26:15] Shia LaBeouf Style
[29:05] Air Jordan 4
[29:06] Air Jordan 5
[45:23] DOPPIAA
[46:32] No Man Walks Alone x Sartoria Carrara
[48:51] The Armoury
[49:13] Union Made
[51:05] Antonio Ciongoli
[51:20] 18 East
[51:32] Inis Meain

HandCut Radio is produced in collaboration with Birch, a London and New York based creative agency. Our theme music is by Joe Boyd.