Genesis EiR and Co-Head Matthew Bright interviews Greg Macpherson, Co-Founder of Wellness Access Institute, a leading global platform dedicated to advancing wellness through open innovation. 

Greg is a founder, futurist, author, biotechnologist and pharmacologist. To set the scene, Greg co-founded WAI about 18 months ago. He is a serial entrepreneur, as the founder of SRW Laboratories and Pharmacy Direct Limited - and an Executive Council Member of Biotech NZ. 

Wellness Access Institute (WA) brings together forces across science, academia, and technology to collaboratively tackle enduring consumer wellness challenges. WAI empowers innovators and researchers, providing them with a platform to promote their ideas and work. By nurturing a dynamic ecosystem of industry leaders, WAI is ensuring the continuous evolution and expansion of the wellness sector.