In this episode of Drink Up Live, hosts Sam Anderson and Adam Smith welcome Greg Needham, a multifaceted entrepreneur involved in gaming, influencer marketing, and product authentication. The conversation explores Greg's journey, including a life-altering experience in China that led to the creation of ZipTag, an app designed to authenticate products at the point of purchase. The discussion also delves into the world of influencer marketing, highlighting the importance of genuine connections between brands and content creators. In this conversation, Greg Needham and the hosts discuss the evolving landscape of gaming, brand engagement, and the importance of authenticity in marketing. They explore how brands can effectively connect with diverse gaming communities, the significance of voiceover in storytelling, and the potential of platforms like TikTok for e-commerce. The discussion emphasizes the need for brands to build genuine relationships with consumers and adapt to the changing dynamics of marketing in the digital age.