Join Nancy Ridge Founder of Ridge Innovative and Greg Sarafin for a great conversation rethinking GTM, from product push to platform power!

Greg is the CEO of Sarafin Advisory, a firm that helps C-Suites and Boards navigate the opportunities and threats presented by the exponential growth of technology and AI. Greg is four decades into a career that has included senior leadership roles at Razorfish, BearingPoint, IBM, and EY.

Index

• 00:53 – Greg Sarafin’s Background

• 01:42 – Unpacking the GTM Fallacy: It's Not Just Marketing or Sales

• 04:21 – Selling vs. Enabling: Rethinking the Role of Sales

• 17:47 – Moats Are Shifting—Is GTM Your New Defensible Edge?

• 23:41 – When You're Not the Platform: Evolving Beyond Traditional Channels

• 30:23 – From Founder to Flounder: The GTM Missteps to Skip

• 35:14 – The innovation Greg would most like to see gain adoption

Links –

• Greg Sarafin LinkedIn – https://www.linkedin.com/in/gsarafin/

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