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Greg Sher on the Power of Connection in Lending | Market Updates | July 21, 2025
In this episode, the Optimal Insights team delivers a timely market update and welcomes Greg Sher, a leading voice in mortgage advocacy and digital influence. The conversation covers inflation trends, tariff impacts, housing affordability, and the evolving role of credit scoring. Greg shares the story behind the “All of Us” movement, his push for VantageScore adoption, and his commitment to elevating women in mortgage leadership. He also offers a roadmap for professionals looking to build influence and drive change through authenticity and consistency.
Key Topics:
- Market update: CPI/PPI trends, tariff deadlines, and housing price shifts
- VantageScore vs. FICO: Credit scoring reform and competition
- The “All of Us” movement: Uniting the industry for consumer-first advocacy
- Elevating women in mortgage leadership
- Mentorship, legacy, and using social media for impact
🎧 Tune in to gain valuable insights to help you stay ahead and maximize your profitability in the ever-evolving mortgage landscape.
Optimal Insights Team:
- Jim Glennon, Vice President of Hedging and Trading Client Services, Optimal Blue
- Alex Hebner, Hedge Account Manager, Optimal Blue
- Kevin Foley, Director of Product Management, Optimal Blue
Special Guest:
- Greg Sher, Managing Director, NFM Lending
Production Team:
- Executive Producer: Sara Holtz
- Producers: Matt Gilhooly & Hailey Roise
Commentary included in the podcast shall not be construed as, nor is Optimal Blue providing, any legal, trading, hedging, or financial advice.
--
Keywords: Real-time data insights, Capital markets commentary, Mortgage industry, Profitability, Lenders, Investors, Rate fluctuations, Mortgage landscape, Expert advice, Optimal Blue, Secondary marketing automation, Pricing accuracy, Margin protection, Risk management, Originators, Originations
Mentioned in this episode:
Market Advantage Report – Newly Expanded With New Origination and Secondary Markets Data Points
Smarter Lending Starts with Smarter Data
The newly enhanced Market Advantage report from Optimal Blue delivers unmatched insights across both origination and secondary markets, including property type, debt-to-income ratio, first-time homebuyer status, servicing rights, market rate indices, and investor count at loan sale.
📊 Get the data from the engine that powers your profitability. https://engage.optimalblue.com/market-advantage
Capture for Originators
Reengage Past Clients Without the Spreadsheet Headache
Tired of manually hunting for refinance opportunities? Capture for Originators does the heavy lifting for you. It automatically scans your closed loan portfolio and flags recapture opportunities – no spreadsheets, no manual work. Just actionable recapture opportunities delivered straight to you.
Learn more: https://www2.optimalblue.com/optimal-blue-launches-new-lead-generation-tool-for-originators or reach out to your Optimal Blue Client service representative for more information.
View all episodes
By Optimal BlueIn this episode, the Optimal Insights team delivers a timely market update and welcomes Greg Sher, a leading voice in mortgage advocacy and digital influence. The conversation covers inflation trends, tariff impacts, housing affordability, and the evolving role of credit scoring. Greg shares the story behind the “All of Us” movement, his push for VantageScore adoption, and his commitment to elevating women in mortgage leadership. He also offers a roadmap for professionals looking to build influence and drive change through authenticity and consistency.
Key Topics:
- Market update: CPI/PPI trends, tariff deadlines, and housing price shifts
- VantageScore vs. FICO: Credit scoring reform and competition
- The “All of Us” movement: Uniting the industry for consumer-first advocacy
- Elevating women in mortgage leadership
- Mentorship, legacy, and using social media for impact
🎧 Tune in to gain valuable insights to help you stay ahead and maximize your profitability in the ever-evolving mortgage landscape.
Optimal Insights Team:
- Jim Glennon, Vice President of Hedging and Trading Client Services, Optimal Blue
- Alex Hebner, Hedge Account Manager, Optimal Blue
- Kevin Foley, Director of Product Management, Optimal Blue
Special Guest:
- Greg Sher, Managing Director, NFM Lending
Production Team:
- Executive Producer: Sara Holtz
- Producers: Matt Gilhooly & Hailey Roise
Commentary included in the podcast shall not be construed as, nor is Optimal Blue providing, any legal, trading, hedging, or financial advice.
--
Keywords: Real-time data insights, Capital markets commentary, Mortgage industry, Profitability, Lenders, Investors, Rate fluctuations, Mortgage landscape, Expert advice, Optimal Blue, Secondary marketing automation, Pricing accuracy, Margin protection, Risk management, Originators, Originations
Mentioned in this episode:
Market Advantage Report – Newly Expanded With New Origination and Secondary Markets Data Points
Smarter Lending Starts with Smarter Data
The newly enhanced Market Advantage report from Optimal Blue delivers unmatched insights across both origination and secondary markets, including property type, debt-to-income ratio, first-time homebuyer status, servicing rights, market rate indices, and investor count at loan sale.
📊 Get the data from the engine that powers your profitability. https://engage.optimalblue.com/market-advantage
Capture for Originators
Reengage Past Clients Without the Spreadsheet Headache
Tired of manually hunting for refinance opportunities? Capture for Originators does the heavy lifting for you. It automatically scans your closed loan portfolio and flags recapture opportunities – no spreadsheets, no manual work. Just actionable recapture opportunities delivered straight to you.
Learn more: https://www2.optimalblue.com/optimal-blue-launches-new-lead-generation-tool-for-originators or reach out to your Optimal Blue Client service representative for more information.