The Effective Founder

Greg Spillane of Fancy.com

08.05.2020 - By Andy BaldacciPlay

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Today, I’m talking with , the CEO at , a curated online retailer that provides a platform for consumers looking to discover the coolest and most innovative fashion, accessories, art, and gadgets from emerging brands and artists across the globe. By building a strong brand and audience, Fancy raised well over $100 million but wasn’t able to find enough traction to sustain the sky-high valuation. Greg was brought in to turnaround the company and in the 18+ months since he’s been there, they’re back on the right track. In , Ben Horowitz talks about the difference between a “peacetime” CEO and a “wartime” CEO. Being a CEO is never easy, but being a CEO when your back is against the wall and you need to turn things around is a special kind of hard. In our chat today, Greg shares how he was able to right the ship, get buyin from the rest of the team, and what the future looks like for Fancy. The way Greg thinks about business and values the people inside is something every founder can learn from.

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