How many of us made cup phones as kids? They were awesome, right? Simple, pure, and all you needed was a string, paper cups, a pencil/needle to punch a hole through the cup, and paper clips. Then Ta-Da you had phones to chat with our buddies. My question to you all is how much better is communication in the automotive industry today than the cup phones we made as children? I know I lost some of the audience on that question. I can guarantee there are some of you out there saying “Brooke, we have cell phones, video calling, text messaging, CRMs, and all this technology. Of course it is better.” I would agree that the world has improved its technology, but that is not the question. The question is “how much better is communication in the automotive industry today?”

Knowing how imperative communication is in any industry, it should be effortless. Do you find that it is indeed effortless for you, our employees, and our customers? Think of your last doctor or dentist appointment. Did you schedule it online, over the phone, or via text? Did the office send text reminders, automated phone reminders, or some email reminder? What about afterwards, what was the follow up? What happened if you needed to change/reschedule the appointment? Now think of your last automotive service or sales appointment. Was any of this done through text messaging? Was any of it automated? If you are at a store, did you manually have to input all of this? Did any of your “awesome” technologies actually talk to each other to make any of this a seamless process for anyone? Do I need to beat the drum again that this is the second biggest purchase made in a person’s life? Why the hell does the medical community have better Text/SMS offerings than automotive? Why is the appointment setting and confirmation process so damn archaic?

I have been pleading with anyone that knows me for years to please come up with something to fix this issue. Gregory Cooper and SocialMiningAi not only heard me, but took it to a whole new level. On SocialMiningAi’s site, one of the first lines of text states “The most intelligent real-time customer search, discovery and engagement platform.” This is a super bold claim. Join me as I sit down with Gregory Cooper, Founder & CEO at SocialMiningAi, as we dive into why they can say this. Gregory and I will dive into the importance of having a real Social Presence and Reputation Management with a SMS Platform. Yes, you can have your cake and eat it, too! We will review how our industry needs to broaden their views on what best practices are when it comes to text/SMS in the automotive industry

Connect with Gregory Cooper: https://qrco.de/bdFlSz

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Chapters

0:00 Start

4:36 Has Our Automotive Industry Really Evolved from the Phone Cups We Made as Kids?

13:02 Why CRM Texting/SMS Platforms Are Lacking

21:56 Too Many Texting Tools That Don’t Talk To Each Other

22:29 Why Is It Important to Have a Real Social Presence and Reputation Management with a Text/SMS platform?

30:56 Where Does Gregory Want to See The Space in 5 Years?

34:13 Open Recalls? Change It Up and Text Them!

39:13 Lightning Round

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