Gregory Littley is a Content Creator working with everyone from Selena Gomez and Lennox Lewis. There's a lot of mysticism around the terms Content Creator, Influencer, and Social Media Guru. Whatever you call it , it's the most direct form of marketing that brands and individuals can use today. Zach and Gregory break down what a content creator does and talk about , social media stars, beauty and lifestyle, the gig economy, the view, and much much more.