The Hard Part with Evan McCann

Gregory Macdonald from Bathorium

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Gregory Macdonald is the Founder and CEO of Bathorium.


Bathorium was founded on the concept of benefits based on bathing; bath soaks that invigorate, restore and rejuvenate the end user. From day one this Canadian company's mandate is to create a truly memorable bath experience focusing on the bathers' well-being.


Takeaways

  • Bathorium was inspired by a transformative bath experience in Italy
  • The company started in local markets
  • Sourcing quality ingredients
  • A feature on Good Morning America propelled their growth
  • Channels, DTC, wholesale and more
  • Thinking behind product offerings
  • Pricing strategies and positioning
  • The importance of brand
  • Buying out his co-founder
  • The second decade of the brand


    • Chapters

    00:00 The Genesis of Bathorium

    05:01 Sourcing Ingredients and Building a Supply Chain

    10:14 Pivotal Moments in Bathorium's Journey

    15:26 Navigating Channels and Market Strategies

    22:07 The Impact of Pricing and Brand Positioning

    28:06 Looking Ahead: The Second Decade of Bathorium

    34:38 The Role of Mentorship in Business


    Keywords

    Bathorium, entrepreneurship, clean beauty, wellness, product sourcing, market strategy, co-founder dynamics, brand positioning, mentorship, retail partnerships

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    The Hard Part with Evan McCannBy Evan McCann