December 13, 2023

Greta Ehlers - Passion, Predicament, and Embracing Leadership

35 minutes

In this episode of Sweet on Leadership, Tim Sweet interviews Greta Ehlers, a passionate advocate for diabetes awareness and innovation. Greta shares her journey of living with type one diabetes since the age of nine and how it led her to become a prominent voice on social media. The episode explores the intersection of personal experiences, advocacy, and leadership in the context of diabetes. Tim highlights Greta's role in creating a supportive community, breaking taboos around topics like mental health and sex, and her current work in diabetes technology innovation.

Greta opens up about her 20-year journey living with type one diabetes and her role as a leader in the diabetes tech space. Tim Sweet skillfully navigates the conversation, exploring Greta's early experiences, her advocacy on social media, and her current position at the Diabetes Center Berne. Greta's unique perspective on leadership challenges traditional notions, emphasizing that leaders come in various forms.

Together, Tim and Greta cover essential topics like the impact of technology on diabetes management, the importance of mental health discussions, and Greta's commitment to making life easier for people with diabetes. The conversation is both informative and empowering, shedding light on the complexities of living with a chronic condition while showcasing Greta's resilience and leadership in the field.

About Greta Ehlers

Greta is a dynamic MedTech professional, devoted patient advocate, and an inspiring speaker, driven by a mission to ignite innovation in the field of diabetes technology. With a rich background in marketing and a personal journey as someone living with type 1 diabetes, Greta brings a unique blend of professional acumen and personal empathy to her work.

Her career is marked by a relentless pursuit of scouting and nurturing start-ups specializing in diabetes technology. Greta's vision is to revolutionize the landscape of diabetes management, making it more manageable and less intrusive for those affected. Her hands-on experience with type 1 diabetes fuels her passion for finding and supporting innovations that promise to simplify life for diabetes patients.

Beyond her role in MedTech, Greta is a powerful voice in the diabetes community. As a speaker, she shares her insights and experiences to educate, inspire, and drive change. Her advocacy work is not just about raising awareness but also about creating tangible improvements in the lives of those living with diabetes.

Greta's approach is characterized by her creative marketing strategies that are as empathetic as they are effective. She understands the nuances of the healthcare industry and leverages this knowledge to bring groundbreaking diabetes management solutions to the forefront.

Her commitment to making a difference in the world of diabetes care is not just a professional choice, but a personal one. She stands as a beacon of hope and a source of inspiration, not only for those battling diabetes but also for the broader MedTech community.

In her journey, Greta continues to push the boundaries, fostering an environment of innovation and excellence in diabetes care. She is a true champion in the fight against diabetes, committed to lighting the path for the next generation of innovators in this critical field

Resources discussed in this episode: